It’s Wink Day!


June 18, 2015 is Wink Day! The Canadian beauty industry, through their charitable foundation, Beauty Gives Back, has been encouraging women to post pictures and videos (with the hashtag #winkday) of themselves wearing blue eyeshadow today in support of women going through the emotional trauma of the Cancer Blues. The Cancer Blues is a term, coined by Beauty Gives Back, for the emotional distress caused by cancer and its treatment and is an often ignored consequence of the disease that can affect a person’s ability to fight and thrive through the ordeal.


For over 20 years, Beauty Gives Back has supported tens of thousands of Canadian women through the Cancer Blues with programs such as Look Good Feel Better and “We are a ‘feel good’ industry – colourful, sexy and fun. We use colour to make women look good and feel better every day, so no one knows more about how women feel about themselves than we do,” says the Beauty Gives Back website. “We count over 95% of Canadian women as customers in their lifetime. And we cannot, and will not, abandon those same women when they are fighting for their lives against cancer. Therefore, the mandate of Beauty Gives Back is clear, real and relevant: We dedicate ourselves to treating the emotional fallout from cancer. Using the sum total of our knowledge, experience, expertise and resources, we do what women trust and rely on us to do – to make them feel human again in the face of the ravages of cancer and its treatment. In doing so, we help restore their confidence, and the confidence of those around them, to continue fighting with conviction and living with dignity.”

That’s definitely a cause that I could get behind, especially when all it took was a bit of blue eyeshadow, a camera and social media! Since we’re visiting in Calgary, daughter, Melaina, and granddaughter, Jami-Lee, joined in the fun. Even Jami’s cat, Duncan, with his blue collar, had to get in on the action!


In spite of dealing with two completely separate cancers over the past two years, one of them incurable, I can honestly say that, though I have, of course, faced some emotional symptoms, I have not really suffered from the Cancer Blues. I can easily understand how it could happen though. I feel blessed to have had the amazing support of family, friends and a fantastic medical team. I have the good fortune of living just two hours away from the Cross Cancer Institute in Edmonton, Alberta, a world class treatment centre that is truly dedicated to treating the whole person. A Look Good, Feel Better workshop early last year was fun and a very helpful diversion from the more serious sides of dealing with my illness, but above all, I attribute my lack of mental distress to my undying faith in God who assured me the day after I learned that I had cancer, “I’ve got this in my hands. I know what’s going on. I’m going to take care of you!”

It’s not too late to get in on the Wink Day action! Photos and videos can be posted throughout the month of June. Why not wink with us?



One thought on “It’s Wink Day!

  1. Pingback: Wink! | Following Augustine

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