Fast fashion is not frugal!

logoI almost never buy “fast fashion”, or disposable clothing as I like to call it. Fast fashion refers to a phenomenon in the fashion industry that sees retailers introducing new products as often as multiple times a week. Garments are manufactured quickly and inexpensively allowing consumers to fill their wardrobes with trendy styles without spending a great deal to do so. These clothes are usually characterized by shoddy workmanship and low quality fabrics.

I seldom enter retailers like Forever 21, H&M and Zara that specialize in fast fashion, but I made a rare exception about three months ago. Walking through the mall, I spotted the cardigan that you’ve seen before here on a rack at the entrance to one of these stores.

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On a dreary February day, it was the blush pink colour that caught my eye and made me think of spring. At $15, it was definitely an impulse buy and one that I knew wouldn’t last long, but after just a handful of wearings, look at the way the fabric is pilling!

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Fast fashion has also come under criticism for contributing to poor working conditions in developing countries where these garments are churned out, not to mention the garment factory disasters that have claimed the lives of many workers. It also has a very negative impact on the environment. Producing the staggering number of fast fashion garments that are sold worldwide requires tremendous amounts of energy and releases enormous quantities of harmful bi-products into the environment. In addition there’s the problem of disposing of the used garments which, like my cardigan, don’t last long and aren’t worth passing on to the second hand market. Instead, they end up in the landfill where the mostly synthetic fibres take hundreds of years to break down.

I’m proud to refer to myself as a frugal fashionista, but frugal is not buying cheap, poorly made garments; frugal is buying quality items at bargain prices. Buying fast fashion is definitely not frugal!

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