A model who embraced her age

LogoIt was with sadness that I learned yesterday of the death of 67 year old Cindy Joseph on July 12.

Ms. Joseph, began her career in the late 1970s working as a make-up artist for fashion and beauty photographers. In 1999, at the age of 49, on the very day that she cut off the last remaining bit of her coloured hair and fully embraced her gray, she was approached on the street by a casting agent and asked to model for a Dolce and Gabbana ad campaign. That ignited her modeling career with Ford Models Inc. In her 50s and 60s she modeled for companies like Olay, Elizabeth Arden, Anthropologie and Ann Taylor.

“I certainly didn’t fit the status quo of the modeling world,” Ms. Joseph told Yahoo Beauty in an interview last year. “I was 49 years old — I was under 5-foot-8, my hair was gray. Hello! I had crow’s feet!”

What she didn’t mention was the fact that she was stunning!

Cindy Joseph

Cindy Joseph on the front cover of Viv magazine – July 2007

Ms. Joseph encouraged women to embrace their age instead of trying to conceal it. She believed that fixating on youth was unhealthy and an ineffective beauty strategy contending that many cosmetic companies failed their wearers by trying to mask the signs of aging. In 2010, she launched BOOM! by Cindy Joseph, her own “pro-age” skin and cosmetics line consisting of natural moisturizers and easy to use multitasking “Boomsticks” that act as lipstick, blush, and eyeshadow.

Cindy Joseph died after a valiant battle with soft tissue sarcoma, a cancer that attacks the soft tissues of the body.

Cindy Joseph

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