Justine Leconte is a French fashion and jewelry designer who lives and works in Berlin. On her YouTube channel, Justine Leconte officiel, she shares her creative process as well as fashion tips about how to create and enjoy your own wardrobe. Her weekly videos often include information on how to shop for good quality, dress for your body shape, create a capsule wardrobe, or choose colours that work for you.
Sometimes, however, Justine Leconte deals with more serious fashion related topics. She is strongly opposed to fast fashion. When she designs a piece of clothing or jewelry, it is produced in Europe using materials that are sourced within Europe. She oversees the process and checks production samples herself. She refuses to work with factories that don’t pay their workers a fair wage. Clearly, she practices what she preaches!
Unfortunately, fast fashion brands have been taking advantage of the present Covid-19 pandemic in ways that are seriously disturbing. In one of her most recent videos, Justine addresses this topic and tells us how we, as consumers, can make a difference. If you are even the least bit concerned with being an ethical fashion shopper, I urge you to take thirteen minutes to watch this video!