Increasing interest in sustainability, climate concerns, and other environmental issues is having a significant impact on the fashion industry which is said to be responsible for 8 to 10 percent of global carbon emissions, more than all international flights and maritime shipping combined! It’s also a huge consumer of water. It takes approximately 1800 gallons to grow enough cotton to produce just one pair of blue jeans!
The industry has been increasingly coming under attack for what is known as fast fashion. Fast fashion, or disposable clothing as I like to call it, refers to a phenomenon that sees retailers introducing new products as often as multiple times a week. Garments are manufactured quickly and inexpensively allowing consumers to fill their wardrobes with trendy styles without spending a great deal to do so. These clothes are usually characterized by shoddy workmanship and low quality fabrics and quickly end up in the landfill.
Fast fashion’s target market, young, style-conscious shoppers on a budget, are also among those most concerned about the health of the planet. As environmental consciousness increases, their buying habits are changing. Dwindling sales forced fast fashion chain Forever 21 into bankruptcy at the end of September and is resulting in the closure of up to 350 stores internationally including all 44 locations across Canada. Some see this as signalling the end of an era in shopping.
One of the noticeable effects of this shift is a change in attitude toward second-hand clothing. The stigma that was once associated with wearing someone else’s hand-me-downs is rapidly disappearing. Now it’s the environmentally conscious thing to do!
If you’ve been reading my blog for very long, you know that I’ve been an avid thrift store shopper for years. I much prefer smaller not-for-profit stores to ones like Value Village where the prices are higher and very little of the revenue goes to charity. Most of my second-hand clothing comes from two small volunteer run shops, one in the town where I live and the other just a few kilometres away. Here I’m wearing a couple of recent purchases.
When I put my tall winter boots away last spring, I knew that they were nearing the end of their life, but I was hoping to get one more season out of them. The first time I wore them this winter, however, my feet got wet! Clearly they needed to be replaced, but the closest shoe store is an hour away. I decided to check out our local thrift store and luck was with me! I snagged this like-new pair for just four dollars! They’re even dark brown, one of this seasons most popular colours. I bought the cardigan for three dollars.
I’m wearing the two thrifted items with the comfy corduroy pants that have been a workhorse in my wardrobe for several years, a sleeveless V-neck top recently purchased at Cleo, and a black pearl necklace from a previous cabi season. No fast fashion for this frugal fashionista!
For 18 tips on successful thrift store shopping, check out this post.